Purpose & Principles

Atal Atmanirbhar Sahayak Kendra (AASK) is an initiative to carry forward the concept of Atmanirbhar Bharat propounded by our visionary Prime Minister Narendra Modi to make India self-reliant. The idea is to develop a prototype that would transform the youth from job seekers to entrepreneurs/job givers by providing them the required motivation, training and hand-holding support. We hope the AASK model to take shape and be ready to be upscaled to all 30 districts of Odisha – maybe other states too – through the franchise model in three years’ time. We hope to create 10, 000 entrepreneurs who, in turn, would provide jobs to several thousands more, in the next 10 years. Besides reducing unemployment among the youth, especially in rural areas, the exercise is estimated to add Rs. 10, 000 crores to the GDP every year. AASK will play the role of a catalyst to usher in a quiet revolution that would help transform the countryside. 

Atmanirbhar Bharat Yojana

Prime Minister Narendra Modi launched the ambitious Atal Atmanirbhar Yojana, which is aimed at making India self-reliant, with a hefty package of Rs 20 lakh crores at the height of the Covid-19 pandemic on May 12, 2020. The package, amounting to 10% of the GDP, will help kickstart various sectors of the economy, which went into a limbo due to the pandemic. While launching the scheme, Modi gave a clarion call to buy, promote and patronize local products with the slogan ‘Vocal for Local’. The package announced by the PM will help cottage industries, home-based enterprises, small scale industries and Medium and Small Scale Enterprises (MSMEs), which provide livelihood to crores of people in the country. With its emphasis on supply chains for agricultural products, a rational tax system and simple, clear and unambiguous laws, the scheme is also expected to revolutionize the agriculture sector to help farmers.  

Support Systems & Linkages

AASK will develop a prototype which would be replicated by partner organisations throughout the state and outside through franchise arrangements. In the first phase, unemployed youth will be identified and made aware of available opportunities for self-employment and skill development. It will provide high quality entrepreneurship and skill development training to the unemployed by roping in experts and professionals with the required experience in the field. Classroom teaching will just be one component of the training with greater emphasis laid on on-the-job training with the active involvement of support agencies. Once the training is over, AASK will play the mentoring and hand holding role to provide pre-placement counselling, linkages with banks and other financial institutions for the youth to start their own enterprises. The key stakeholders at this stage will be government departments, training organisations, educational institutions, banks and financial institutions, producers’ groups and industries.